The majority of corporate firms in the UK actively recruit university graduates. One of the key ways to attract the attention of students (potential employees) is by giving away company-branded promotional products (freebies). At present, there is no supplier to the market who specialises in providing promotional products for use in Graduate Recruitment initiatives. This is where Xenon-54 Promotions comes in. Xenon-54 Promotions has identified the needs of both its clients (large corporate firms) and its target market (the student population) and aims to provide unique 'high-use', commodity products that can provide companies with the most comprehensive marketing coverage possible.