Current mass-market mobile phone handsets offer fast processors, colour screens and the ability to run third party applications written in the Java programming language. These handsets are touted as a potential platform for entertainment services, including downloadable music, video and games. It is estimated that, at the end of 2004, the annual market for mobile games in particular was worth around $3.1 billion. This lucrative market has been the focus of many start-up companies, such as Gameloft and Mforma, and has increasingly drawn the attention of incumbents such as Electronic Arts. Podfun is a Coventry-based company, founded by members of the Computer Laboratory. We have identified an opportunity to provide a graphics middleware product to mobile phone game developers, and to sell a range of services around our product offering.

Alban Rrustemi
Eben Upton