Coventry Visual Concepts

In biology labs and classrooms aroudn the world, teaching aids such as skeletal and gastronintestinal models are a familiar sight. What is conspicuously absent is a realistic and interactive three-dimensional model of our fundamental building block - the cell. The result? A disconnect between theory and reality. We offer a product that can requite this conceptual blind-spot, which has two interdependent components: a realistic gel-based cell model with removable cell parts, and 3D modelling and animation software. User interaction with the physical model will activate animation, images and related information on an analagous 3D virtual cell.