A vast population of small business innovators have limited recourse to conventional means of generating investment. Larger publicly listed companies raise capital by trading company securities on the stock market or through loans from banking institutions. Conversely, the first time entrepreneur with an innovative concept but no prior business record has limited means to obtain investment. The CamI-E aims to revolutionise the fund raising capacity of this segment of the entrepreneurial population. The concept proposed here provides a means for small businesses and start-up companies to generate investment through direct potential customer interaction, thereby enabling the entrepreneur to quickly assess consumer interest and generate investment through positive consumer response.

Kiran Singh