The Beerogram is a graphical representation of the key taste characteristics of beer, displayed on packaging to assist customers in choosing beers to best suit their tastes. It addresses a common dilemma for discerning beer drinkers confronted with many unfamiliar brands of beer; empowering them with reliable, impartial information results in greater satisfaction for the customer, and rising sales for beer vendors - recognised as justification for investment in the Beerogram scheme. Initial funding is sought to fund administration costs and acquire necessary protection of intellectual property, followed by acquisition and equipment of premises, staffing and an aggressive marketing campaign.

David Lee
Matthias Volmer