Young professional women - always on the go, in control, and the master of her own destiny. These women live out of her purse or handbag. Mobile phone, Blackberry/palm, tissues, keys, train tickets, paper, pen, and snacks. Handbags accumulate rubbish and young professional women need a way to organise that mess.

The PurseMaid offers a unique, no fuss way of keeping one's handbag tidy and professional without increasing environmental waste.